Prior to starting wwd&s, Woods and Witt were responsible for some of the most memorable ad campaigns in the salted snacks category. They led teams that created award-winning work for Frito Lay brands including Doritos, Lays, and Tostitos. They successfully launched Lays Stax (creating the first credible competitor to P&G's Pringles brand.) Their TV Spots appeared on the Super Bowl, NCAA Finals, and the Academy Awards. In Chicago, Ms. Dealy began her career as a planner on numerous Keebler brands.