The opportunity to launch a product like this doesn't come along everyday. With it's ability to charge phones, music players, and handheld games without cords, Powermat is one of those products. Anything less than a game changing campaign would have been unacceptable. It had to be engaging, interruptive and educational, yet never obscure the functionality of this amazing new technology. From boundary pushing TV, to interactive print inserts, to airport terminal takeovers, "Lose the Cords" has already become one of the most talked about campaigns in recent memory--product focused in every medium, but breakthrough in every way.