NYCBikes started life buying stolen frames from the NYPD, re-painting them, adding great components and selling them to bike messengers. We helped them navigate from that idea to a successful consumer business by establishing and communicating a reputation for bikes that are as tough as the city they're named after.

We designed a ridiculously cost-effective, ROI-driven campaign using wild postings, street papers and aggressive social marketing to drive traffic to stores, events and the website. We even helped them develop an NYC subway token logo for a line of branded merchandise.