Butternuts had a great idea- affordable, approachable craft beers. But they didn't have distribution. We didn't just do the typical sales force rollout with sell sheets and trade ads aimed at account owners. We put together a social marketing plan that went straight to influential bartenders. At the same time, we developed an affordable, bigger than life consumer campaign that got people asking for it. (Ask us about the 12k Times Square New Years' Eve JumboTron placement.)

The result? Bartender support + consumer interest = over 500 new accounts. Which is funding expansion in new markets. And a rollout of their new 12-pack (which we designed) into supermarkets.