When brides magazine asked us to help them do something to make media buyers take notice, the first thing we did was ask ourselves what would make the media buyer's clients, namely advertisers want to run ads in Brides. We did some simple math and found that Brides buy more stuff than any other demographic in the universe. Not just rings, but cars, clothes, furniture, booze, jewelry, makeup, shoes, houses, pets, and more shoes and then more cars filled with shoes and bacon. They literally never stop spending. So we did an application to let brides create their own avatar and then go on a massive pretend spending spree to get ready for the real thing. And to show advertisers why they are nuts if they aren't advertising to these brides in the magazine that is named after them.