The team at WWD&S brings extensive experience to the beverage category. Woods was a member of the original team that introduced Evian Spring Water in the US. Witt and Woods launched Pepsi One with its "Tastes too good to be one calorie" position and a national TV campaign. In a bit of real world experience, Ms. Dealy "rode the routes" with her father, a Midwest Coca Cola distributor. Recently, WWD&S helped launch GURU (an organic energy drink) with an extensive research and positioning project, conceived their "Clean Energy For A Thirsty World" theme, as well as helped build and manage their successful street marketing presence in NYC.